A process of change whereby the exploitation of resources, the direction of investments, the orientation of technological development and institutional changes are made consistent with future as well as current needs.
Target group
The consumer you are adressing your product/service.
The dreamer-emotional traveller
A kind of traveller who loves emotionally involving trips, those in contact with people, full of adventures, without planning too much, to tell friends once back. He is a strongly empathic subject with a high imaginative capacity, looking for a journey in which to blend in with the culture he visits, live like a local, get out of the usual itineraries and mix with the locals. He loves contexts full of people, making new friends, group situations, social contexts that allow him to get in touch with new and different people. [Di Pietro, F. (2013). Le quattro tipologie di viaggiatore. Uno studio sui tratti di personalità. Rivista di Scienze del Turismo-Ambiente Cultura Diritto Economia, 3(1), 43-65].
The escaping self-centred traveller
A kind of traveller for whom discipline and order are important. Safety aspect is crucial: safety and control, in all areas, such as health or hygiene or the quality of food. Before booking, he must be sure of the level of professionalism and the quality of assistance he will find. He is pessimistic, always assumes the worst-case scenario, does not make decisions on his own and looks for information and confirmations on the internet.[Di Pietro, F. (2013). Le quattro tipologie di viaggiatore. Uno studio sui tratti di personalità. Rivista di Scienze del Turismo-Ambiente Cultura Diritto Economia, 3(1), 43-65.]
The programmer-introverse traveller
A kind of traveller who is meticulous and precise; he organizes the activities specifically, he usually loves to plan everything, he doesn't like adventure, he looks for safe trips, he doesn't like risk. He is concerned about the safety and health associated with the places he visits; therefore he needs to be reassured and to receive an adequate amount of information. He prefers trips that involve a series of different activities, including sports; he is an average dynamic person, driven by the need for knowledge, especially for the historical-cultural aspects of a region.
The socio-adrenaline traveller
A kind of traveller who is a sociable and uncomplicated person, with no targeted or punctilious requests; he is not very imaginative, not emotionally involving, and more sensitive to measurable dimensions such as the price and the characteristics of the destination and the fun or variety of things to do. He loves fun, he likes to spend time with other people and will look for types of travel that put him in contact with people, being they friends to go away with or new acquaintances to do on site. [Di Pietro, F. (2013). Le quattro tipologie di viaggiatore. Uno studio sui tratti di personalità. Rivista di Scienze del Turismo-Ambiente Cultura Diritto Economia, 3(1), 43-65.]
Tourist guide
A tourist guide is someone who by profession accompanies individuals or groups on visits to works of art, museums, galleries, archaeological excavations, illustrating historical, artistic, monumental and landscape attractions.
